In a groundbreaking move that promises to revolutionize the athletic footwear and fitness landscape, TRONUS, the first sneaker company owned by a female athlete, is joining forces with Herlocker, the world’s first marketplace exclusively for women, with a special focus on female athletes and fitness enthusiasts. This dynamic collaboration, led by Santia Deck, the trailblazing co-founder of TRONUS and the visionary CEO of Herlocker, is set to break barriers, elevate athletes globally, and inspire the next generation of women in sports.
TRONUS, founded by Cynthia Cureton-Robles and her daughter Santia Deck, has been making waves over the past four years with its luxury cushioned sneakers and sport recovery slides. Known for combining style, comfort, and recovery, TRONUS’s footwear line is designed to meet the needs of athletes who demand performance without compromising on aesthetics. “TRONUS is committed to creating high-performance recovery footwear that focuses on all athletes and active lifestyles,” says Cynthia Cureton-Robles, TRONUS Co-Founder and CEO. Together, this mother-daughter duo has built a brand that is more than just a footwear company—it’s a movement aimed at empowering athletes to perform at their best, both on and off the field.
What sets TRONUS apart is its commitment to inclusivity. TRONUS footwear is unisex and available in a wide range of sizes, going up to men’s size 18 and women’s size 19.5. This ensures that every athlete, regardless of size, can experience the unmatched comfort and performance that TRONUS footwear provides.
Now, TRONUS is expanding its reach by selling its luxury sneakers and sport recovery slides on Herlocker, an extension of this vision and part of the larger initiative, Winning Her Way. Herlocker empowers female athletes by providing high-quality products, expert advice, economic opportunities, and a supportive community. “We’re not just creating products; we’re creating opportunities for women in sports to thrive and succeed,” says Santia Deck. Herlocker serves as a platform where female athletes can access everything they need to excel in their sports, from gear to guidance, all within a community that understands and supports their unique challenges and goals.
TRONUS has already made a significant impact by sponsoring elite and professional athletes, such as Darrell "Housh" Doucette, a World Flag Football Champion who captured national attention with his bold declaration that he was ready to fight for a spot on the Olympic team for the 2028 Games. With TRONUS’s support, athletes like Doucette are not only reaching new heights in their careers but also leading conversations that could reshape the future of sports.
By collaborating with Herlocker, TRONUS is expanding its mission to educate athletes of all ages and genders on the importance of recovery. Their Sports Recovery Slides, designed to help athletes recover faster and stay in the game longer, are a testament to this commitment. These slides are more than just footwear—they’re a critical tool in an athlete’s regimen, offering comfort and support that aids in faster recovery times.
TRONUS and Herlocker are not just about selling products; they are about building a community that offers comprehensive support for athletes' well-being, including mental health. TRONUS’s community focus is centered on creating safe environments where athletes can thrive, both physically and mentally. This includes initiatives to help athletes build their social media followings, create personal brands, and establish businesses while they’re still active in sports, ensuring a smoother transition when they eventually retire from the game.
To extend their support nationally, TRONUS has launched the Sports Recovery Network, connecting athletes with sports recovery professionals such as chiropractors, sports rehabilitation specialists, physical therapists, and dieticians. These experts provide invaluable support to the TRONUS community, and the TRONUS Sports Recovery Slides are made available through their facilities, ensuring that athletes across the country can benefit from top-tier recovery solutions.
The partnership between TRONUS and Herlocker is more than just a business collaboration; it’s a shared commitment to the overall well-being and success of athletes everywhere. By combining their strengths, TRONUS and Herlocker are creating a future where female athletes have the tools, resources, and support they need to excel—not just in their sports, but in life.
As Santia Deck and Cynthia Cureton-Robles continue to break barriers and set new standards in the athletic industry, they are proving that when women lead, they don’t just change the game—they redefine it. Together, TRONUS and Herlocker are not just writing a new chapter in the story of women in sports; they are creating a whole new narrative—one where every athlete, everywhere, has the opportunity to thrive.
Mark your calendars! Herlocker will officially launch on Friday, August 30, 2024. Visit www.herlocker.shop and www.tronusofficial.com to explore this revolutionary partnership and be part of a community that empowers athletes to achieve greatness. TRONUS’s luxury cushioned sneakers, combining style, comfort, and recovery, along with their sport recovery slides, will be available on the Herlocker platform, bringing cutting-edge comfort and performance to female athletes around the world.
