Warriors Wear Pink
TRONUS Is Proud To Announce, We're Joining Sisters Network Inc. To Fight Breast Cancer in Black Community
Since 1994, Sisters Network® Inc. has been raising awareness, raising funds and raising their voice in the conversion around Breast Cancer’s impact on women in the Black community. The nationally recognized organization is regarded as a valuable information resource and advocate among leading medical establishments and breast cancer physicians. It’s no surprise that this is the group that our team here at TRONUS chose to highlight during Breast Cancer Awareness Month this year.
“Last year at this time we were just starting out. This year, we’ve come so far and had so many big wins . . . it was important for us to be intentional about partnering with a community leading group to support this cause”, shared TRONUS COO - Cynthia Cureton-Robles. Those wins have echoed throughout the industry; reverberating off of the backdrop of TRONUS’ unconventional leadership and history-making origin story. As the first sneaker company owned by a woman athlete - with a Black Mother-Daughter team at the helm - our sprint past six-figures in record time, successful showing at the MAGIC tradeshow in Las Vegas, and successfully launching on Footlocker’s Eastbay.com proves the brand is making a permanent place for themselves in the competitive space of large scale athletic and athleisure goods. We are constantly reminding everyone that we do not fit the existing mold. We don’t intend to. Our interest is in creating a new way and serving as an example to every other outsider looking to disrupt a field. Our alignment with Sisters Network makes perfect sense in that way.
During the month of October, TRONUS will be donating 20% of the proceeds from purchases of our pink Warrior sneakers to Sisters Network Inc. as a part of the "Warriors Wear Pink" campaign. They'll also be encouraging people to get their mammograms, which Sisters Network Inc. is offering for free.
Be sure to also visit the Sisters Network Inc. website for a free Mammogram.